Nolan, a producer involved in the Snyderverse aspects of the DCEU, apparently played a role in the decision for Snyder to kickstart the DC franchise with Man of Steel. Notably, the marketing campaigns for Barbie and Christopher Nolan's Oppenheimer are intertwined as they are both released on the same day, creating further awareness for both films. However, it aligns well with the film's meta themes, which draw inspiration from The Truman Show and other movies. Various social media sources confirm that this joke ties in with the Snyder Cut and the fandom, aligning with the notion that Gerwig's reaction stems from the joke targeting WB on behalf of Snyderverse fans.Ĭonsidering that Barbie is a WB production, this joke may be uncomfortable for the company.

Gerwig briefly ponders this question before the interviewer asks if she is given leniency due to Margot's involvement in the DCEU. The joke's specific content is not explicitly mentioned, but during an interview with Nerdist, Barbie director Greta Gerwig was asked if she is concerned about the potential impact of the joke on a specific online fan base. The fan-driven campaign to release the director's vision of Justice League was a hard-fought battle, but thanks to Snyder's support, WB eventually relented, particularly during the height of the pandemic. Examples include Zack Snyder appearing in Teen Titans Go, The Harley Quinn Show poking fun at the Snyderverse fandom (with series producer Justin Halpern applauding fans for their positive response and charitable endeavors), and even The Boys. This is not the first time the Snyderverse fandom and the Snyder Cut of Justice League have been acknowledged or referenced. However, the Barbie movie doesn't seem to be overly concerned, as evidenced by a lighthearted joke. The release of Zack Snyder's Justice League solidified the Snyderverse fandom's presence in pop culture, causing some upset among critics and Warner Bros.

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